Frankly, I think they had a lot of help in their failure:
Automation that was never set up properly, for starters. You can't have program parts being interrupted by promos which are themselves being interrupted by ads which are themselves interrupted... Well, you get the picture. It reminded me of the old carousel automation systems of years back, which would glitch regularly. And in four months, it never got straightened out.
Then there were the same half-dozen commercials, which were poorly written to start with. I never heard a NEW ad during their four months of broadcasting. Why didn't they get some international airlines to buy time? How about Coke - or Pepsi? They're all global brands. Not enough vision? No sales staff?
When you add in that Jeff White has to PAY for the old Family Radio SW xmtr site somehow (both the purchase and the daily operations), it all adds up. Jeff can't wait for someone to turn a profit to pay for airtime. The religious huxters come with cash-in-hand, dammit.
Too bad. Nice try. Better luck next time. Maybe buy a few hours a day on WBCQ to get re-started..?
America needs a sense of humor...